Steve Aoki x Qualcomm
Soundscape Experience
Turned Snapdragon Sound from a spec into something you could actually feel, embedding it inside a live performance instead of explaining it.
→500+ global articles, 1,900+ influencer posts, 400K+ product mentions
Steve Aoki x Qualcomm
Soundscape Experience
Experiential Strategy
Creative Direction
Art Direction
Experiential Design
Cross-Functional Collaboration
Brand & Cultural Activation
Immersive Experiences
High-performance audio is hard to communicate…if you can’t experience it, you don’t believe it.
So instead of marketing Snapdragon Sound as a feature, I pushed for an environment where it could be experienced firsthand.
In partnership with the ECD, we placed the technology at the center of a live performance with Steve Aoki, shifting it from a technical claim to something validated through culture.
That meant designing an immersive soundscape where the product wasn’t described, but felt. We turned performance into proof.
The result was a shift from spec-driven messaging to culturally validated performance, establishing Snapdragon Sound as a credible benchmark across both tech and music audiences. This isn’t sound you hear, it’s sound you feel.
Impact
→500+ global articles, 1,900+ influencer posts, 400K+ product mentions
Role
Helped shape the core concept and creative direction for the launch in partnership with the ECD.
Led development of the visual identity, spatial design, and immersive content across the experience.
Directed 3D, motion, and experiential elements within the environment.
Collaborated across production, vendor, and technical teams to bring the experience to life.
Execution
We created an immersive launch experience with Steve Aoki at the center:
Transformed a New York venue into a 360° spatial audio environment
Developed a custom dome film synchronized with a live performance
Designed a multi-sensory space where sound was experienced physically, not just heard
The result blurred the line between performance and technology — allowing audiences to step inside the product
Experience Design & Visual System
I led the development of the event’s visual and spatial language:
Defined the brand identity, key art, and motion system
Directed 3D content and immersive dome visuals
Oversaw spatial design across lighting, staging, and environment
Every element worked together to create a cohesive, high-impact experience.
Why Steve Aoki?
We partnered with Steve Aoki for his cultural credibility and alignment with emerging technology — bridging music performance with innovation.
Steve Aoki’s core audience
Steve Aoki is also known for being a DJ who was interested in emergent technologies. He had just released an album “Neon Futures” that celebrated these technologies.